Mini-courses that deliver major impact

Story Lab is our collection of quarterly sprints to help you change your story and make permanent positive changes in your life. 

 Enroll in Story Formula

"Willingness is the only
prerequisite for inspiration."

DR. JULIE HELMRICH

Welcome to Story Lab

Story Lab is the perfect option for people who are curious about shifting negative narratives to healthy narratives in specific areas of their lives. Offered in convenient four-week sprints throughout the year that allow you go deep and build some serious momentum to change. 

Upcoming Labs include:

COMING APRIL 2022

Getting Above the Line

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COMING SUMMER 2022

First-class Relationships

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COMING fall 2022

Financial Integrity

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The thing about humans?
We naturally want "more."

It's natural to crave more. More peacefulness. More strength. More connection. More cash. More knowledge. More ease. More sex. More clarity. More fun. More friendships. More travel. More security. More serenity. More joy. More love.

The latin word for more is “magis” (pronounced mah-jis).

The problem is NOT that we want more. 

It's that many of us do not know how to navigate that magis journey. We need a map. And Story Formula is our way of mapping your magis journey. 

Story Formula is based on a methodology we created that we call "The More Map" and a principle of what we call living "above or below the line." Living below the line is when we feel that sense of unfulfilled longing, powerlessness, and aggression or anger and as a result, engage in survivalism or escapism (often both). Living above the line is when you're in the flow in three areas of life that provide the most reward.

 Enroll in Story Lab

Why we created Story Formula

We designed Story Formula for people who want to go deep into their own brainology to ignite even bigger transformation in their relationships, health, income, and impact.

Because our hearts break when we see people working so hard to make positive changes in their lives...only to find themselves back at square one because of problematic internal narratives.

In other words, they make positive change, but that change is temporary.

And that makes them wonder if it's because they used the wrong strategy. Or maybe, they think, it's a character issue. They start feeling that a lovely life is something other people get. Other special people, talented people, supported people, rich people, pretty people, people who are loved.

We're here to tell you it doesn't have to be this way.

Story Formula is a course experience designed to take a full 360-view of your life in the areas of health, relationships, money, and impact. Every three months we'll take a deep dive into one of these areas to give you time to adopt a new story. The kind that changes your life.

QUARTER ONE: health

Let's get your house in order

We kick off the year with a focus on your health to develop and morning and evening routine that will ensure your brain and body are optimally supported for the narrative shifts to come. Bonus – you'll sleep better than you have in years. 

Quarter 2: relatedness

Improve every relationship in your life

Become aware of the internal narratives that keep you in relationship slumps and discover new narratives that have saved marriages, reunited families, and sparked new careers.

QUARTER 3: CAREER + MONEY

Look your business and finances right in the eyeballs

We'll equip you with experimentation sequences, journaling tools and dialogue shifts to change your relationship with success and money so you can actually look at both and like what you see.

QUARTER 4: IMPACT

Leave a legacy

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 Enroll in Story Formula

Here's what's included in every Story Lab

Work directly with narrative experts  in easy-to-consume 4-week sprints alongside other very cool people who want to be happy and make an impact in this world. 

 Enroll in the next Story Lab

The 8-step Framework

Our signature 8-Step Framework creates desired enduring change so you won’t waste time on extra steps nor inadequately structured frameworks.

Two six-hour workshops

Two easy-to-plan-for workshops  provide expert guidance live with Dr. Julie Helmrich and other Story Coaches. Our 90-minute graduation ceremony serves as our capstone.

Journaling prompts 

Get our signature journaling and dialogue prompts delivered straight to your inbox to help you superset what you're learning in your Lab. 

Fantastic resources

We've created videos, worksheets, transcripts, quizzes, and journaling prompts to super-set your learning.

A great group of people

Turns out we're pretty good at building community. Here, you'll connect with other cool people and coaches 24/7 in our private Facebook group and on our Zoom calls. 

What people say about Story Formula

In Story Formula, you'll discover impactful yet pragmatic new techniques to make simple shifts in your narrative that will deepen your capacity for compassion and love (for other people, but more importantly for you), and competency to do the work. People leave the experience feeling in love with life and full of possibility.

"Julie gives us the tools to reimagine a better life and work towards it in a way that's generous."

– Julie Duffy
Pennsylvania by way of Scotland

"Julie skillfully walks us through the strategic peeling of life's onion to put us at our highest state."

– Barry Friedman
California

"Changing the stories inside your head is pivotal. There's a lot of leverage with every story you change."

– Carolyn Lincoln
Ohio

 Enroll in Story Formula

Story Lab is the ideal course for you if:

  • You want real, permanent change in your life: to lose weight and keep it off, to build a business and keep it growing, to take on health issues and fix them, to have a first-class marriage, and balance relationship demands with achievement demands. Once and for all.
  • You want a clear path to happiness, with no B.S. sequences that work and proven tactics to follow.
  • You want to feel that the world is good, safe, and interesting.
  • You want to sleep better than you have in years.
  • You're geeky about brain science and love to learn new concepts.
  • You want to rewrite your story and create a new future full of possibility and purpose.
 Enroll in Story Formula

About the Story Formula creators.

Dr. Julie Helmrich and Lisa Brierton created Story Formula to help people finally and completely get on the path to true positive change. And it's not a matter of working harder, investing in years of therapy, or trying the latest and greatest mindset trend. 

Your ability to achieve lasting, permanent change comes down to the story you tell yourself. And if you're like our other clients, chances are your current story is holding you back. 

With Story Formula, you'll get the complete foundation to understand the power of your narrative, and clear, pragmatic ways to change it so you can live the life you thought you'd be living by now. 

 Enroll in Story Formula

THIS IS DR. JULIE HELMRICH

THIS IS lisa brierton

ENROLLMENT CLOSES ON JANUARY XX, 2022.

Enroll in Story Formula

Make this the year that you shed problematic narratives and strengthen the healthy ones that propel your life forward with better health, wealth, and relationships. Enroll in Story Formula today.

Our next session starts January xx, 2022.

BEST VALUE!

One-time payment

Save $367 when you make a one-time payment to join Story Formula.

$1,997

 ENROLL NOW

WHAT'S INCLUDED

The 8-step Framework to permanent change (a $5,000 value)

Weekly coaching calls & no questions left behind sessions (a $10,000 value)

Complimentary access to Story Course (a $997 value!)

Free admission to our Story Camp for you and a friend (a $1,188 value!)

Fantastic resources to ensure what you learn here creates permanent change

A gorgeous private community of really cool people and a private Facebook group with 24/7 support (priceless)

A savings of $367 when you select the one-time payment option

BEST DEAL!

12-payment plan

Our manageable monthly payment plan (total: $2,364).

$197

 ENROLL NOW

WHAT'S INCLUDED

The 8-step Framework to permanent change (a $5,000 value)

Weekly coaching calls & no questions left behind sessions (a $10,000 value)

Complimentary access to Story Course (a $997 value!)

Free admission to our Story Camp for you and a friend (a $1,188 value!)

Fantastic resources to ensure what you learn here creates permanent change

A gorgeous private community of really cool people and a private Facebook group with 24/7 support (priceless)

A convenient monthly payment plan

  Copyright 2021 Dr. Julie Helmrich. All rights reserved.

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